🌎 INI Update: What Comes Next
Big news today on all fronts, but first, let's talk potatoes re: INI. We've got some big changes to share.
A little while back, I asked you to complete a survey, to tell us how we're doing, and what you want more of and less of.
We're so thankful to everyone who chimed in, and we've spent the past few weeks working off those results to try and improve INI for you.
Here's what's relevant today:
- 67% of you prefer the weekly newsletter be about 1000 words, or a 5-6 minute read. We've been clocking in between 2000-2500 words for the past six months or so, so you'd like the newsletter to be about half as long.
- However -- 72% of you are also interested in weekly "deep dives", essays, what have you.
This is fascinating to us because, on the surface, these two reactions contradict each other. Most of you want something shorter every week, and most of you also want something of similar length to what we've already got -- but different.
Having thought about it for a while, our take-away is two-fold:
- It's time to return the weekly newsletter to its roots -- a more concise and digestible news summary, with brief analysis and those same, critically-acclaimed Action Steps.
- It's the perfect time to separate the deeper analysis into stand-alone essays/articles/deep-dives/whatever you want to call them.
I'm going to share something with you: I've been wanting to do this for a while.
I work hard to bring all of the moving pieces together every week, but every time I try and go long, I bump up against the categorical breakdowns, and it's resulted in writing that isn't nearly as cohesive or intentional as I'd like it to be, longer in some parts and less thorough in others.
So: a new way forward. The new essays will be weekly-ish, and mostly tied to the moment, but I reserve the right to go more meta or to get weird.
My long-form writing is where I work out my own thoughts and try to make sense of the world, and maybe even where we're going, and I'm excited to do a better job of that with fewer constraints.
These essays will be mostly free, but every third or fourth-ish issue will be for paid Members only. That's because all of this -- from the writing to producing 140+ episodes of the pod -- it's all a hell of a lot of work, and Members pay the bills (at the affordable rate of $5/month!).
INI remains staunchly independent. We've got no investors, no corporate parents or gazillionaire owner. I am still thinking deeply about how most appropriately to work with sponsors and partners, with more on that soon, but in the meantime, yeah, Members keep the lights on.
That said, it's very important to me that the weekly newsletter and podcast remain open to all.
More people give a shit for more reasons than ever before, and so I want to make sure everyone who wants and needs it, who can benefit from it, who can use it to take action, can get it, and use it, and share it.
Paid Members not only support our work and our families, but also pay it forward, for everyone else to have equal access -- and that's seriously fucking awesome. If you want to step up and do that today, we'd love to have you.
To summarize: tomorrow you'll get the newsletter as always, but about half as long. I'll send the first essay as soon as it's ready, and more after that.
We're cranking over here -- we've got a new website that launched today, we're building a Community, we're building content and tools and teams to do what we do best: help you answer the question, "What can I do?"
Thank you for all of your support. As always, please just reply to this email with any feedback. We're listening.
Thanks for reading, and thanks for giving a shit. See you tomorrow.